Joe Maule, CFA
Helping Startups Grow Smarter with Finance and AI
Strategic Finance & Execution for Startup Growth
I help startups turn financial data into a roadmap for smart, sustainable growth. My role isn’t just about spreadsheets, it’s about asking, “What’s next?” and “How do we get there without losing our way?”
Think of me as the strategic partner who helps CEOs sleep better at night by balancing big ambitions with clear-eyed planning.
Day-to-Day Financial Strategy & Analysis for Clarity
At Nutrisense, a Series A health-tech startup, I lead financial planning and analysis for a company changing how people manage their health. My job is to simplify the complex, whether it’s forecasting growth, advising leaders on big decisions, or making sure every dollar spent today creates value tomorrow.
I work side-by-side with leaders to make decisions that shape the company’s future, like redesigning pricing plans to boost revenue without losing customer trust, or forecasting how today’s hires impact tomorrow’s growth.
Leveraging AI for Company Finance
I’m obsessed with using technology to work smarter. When repetitive tasks eat up time, I use AI tools to automate them. When I’m stuck, I turn to tools like ChatGPT to brainstorm solutions. (Fun fact: This website was built with AI’s help - I learned just enough coding to make it happen!)
But I never let tools replace judgment. Instead, they free me up to focus on what humans do best - spotting trends, asking tough questions, and turning risks into opportunities.
Curiosity-Driven Innovation in Finance
The best leaders I know aren’t experts in everything. They’re experts at learning. I spend hours each week experimenting with AI tools to solve problems faster, whether it’s automating data collection, speeding up scenario analyses, or diving deep into industry research.
Explore Future Financial Strategies & Growth Opportunities
If you’re building something new and believe finance should empower growth (not slow it down), let’s connect. I’m always up for brainstorming how to turn ideas into action.
© 2025 Joe Maule.