About Joe Maule

I'm a finance operator with an investor's lens.

I started my career in the investments industry, valuing private equity investments, analyzing fund performance, and writing board-level reports on why funds were or weren't working. Years of watching investors decide which companies deserved more capital taught me something most operators never see. The questions investors are actually asking when they look at a business, and the ones they wish management would answer without being prompted.

But I'm at my best inside a company, helping build it rather than evaluating it from the outside. I've spent the last several years doing that, first in corporate finance at a Fortune 500, then in B2B SaaS, and now leading Strategic Finance at Nutrisense, a venture-backed consumer health tech company. I report to the CFO and own the operating model, board reporting, M&A evaluation, capital planning, and pricing strategy. Day to day, that means running a company-wide 3-statement model, partnering across the business to pressure-test decisions, and turning complicated data into a clear story the board can act on.

Across all of it, one thing holds. Finance's real job is to produce better decisions. Models, forecasts, and board decks are the artifacts. The actual work is helping leadership teams understand their business clearly enough to make confident calls about where to invest, where to hold, and when to change course.

I'm a lifelong learner, and I think the best way to pick up a new skill is to go do it. That mindset has taken me from earning a CFA Charter and an MBA from Chicago Booth to teaching myself how to build websites, grow a YouTube channel, and speak Spanish. A lot of that curiosity now goes toward AI. I test new tools in my workflow constantly and think seriously about how they're changing the way people work.

I write about finance leadership, capital strategy, AI and new technology, and the decisions that move growth-stage businesses on my Blog. You can also find my videos on YouTube.

If you're a founder, investor, journalist, or finance leader thinking through the questions above, I'd like to hear from you. LinkedIn or email is the best way to reach me.